Tag: strategies to reduce churn using personalized re-engagement campaigns

  • The Role of Personalization in Modern Marketing

    The Role of Personalization in Modern Marketing

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    Personalization is no longer a “nice-to-have” feature; it is the mandatory price of entry for every business aiming for relevance. In a hyper-saturated digital world, consumers demand that brands not only know their name but also anticipate their exact needs. The true role of personalization is to transform a faceless transaction into a meaningful, one-to-one interaction, which…