Dime Marketing

Tag: long term brand influence vs short term campaign spend

  • Brand Elevation

    Brand Elevation

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    by

    DIME
    in

    Enhance Your Influence Through Targeted Campaigns and Consistent Messaging Visibility is easy; influence is hard. Many agencies confuse “Brand Awareness” (being seen) with “Brand Elevation” (being influential). They launch splashy, inconsistent campaigns that provide a temporary blip in traffic but fail to build the lasting equity that commands market share and premium pricing. At Dime, Brand Elevation…

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